Central Iowa Tuckpointing: Brick Repair and Restoration

Launched by Nolasoft: a new website for Central Iowa Tuckpointing / Woods Water Proofing and Restoration.

Central Iowa Tuckpoint - Brick Repair, Stone and Restoration

Woods Water Proofing and Restoration does brick repair and tuckpoint services on buildings throughout central Iowa.  They were looking for a basic site providing a contact point online for prospective client attached to an online quote form and list of testimonials.

There were a handful of challenges in implementing this site – the client really wanted to bring their tuckpointing and brick repair business front and center while de-emplhasizing the company name as they felt Woods (the name of the owner) would be confusing to site visitors and searches who might assume they did wood restoration.  To solve this we branded the site as Central Iowa Tuckpointing and registered the iowatuckpoint.com domain.  We brought the tuckpointing service to the forefront visually while maintaining the company name in the footer and body text.

The other challenge with this site was the lack of previous materials to draw from in developing the site – the company typically uses word of mouth for promotion and has very few written materials.  In fact, the main item we had to work with was this flier from some time ago:

Woods Tuckpointing FlierWe drew content from the flier, including incorporating the impressive list of references onto a separate references page, while applying a modern clean site design.

Finally, it was important to the owner that the site emphasize their experience and that all jobs are handled by the owner directly.  In the end, both we and the client were very pleased with how the site turned out.

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